Monthly Archives: May 2009

Kamala Suraiyya Dead

She was Kamala Das, really. Or Madhavikkutty. Before she converted to Islam. She took the name ‘Suraiyya’ which is the name of a constellation. It also means beautiful.

I once read an interview where she referred to herself as the fallen star. She was a gentle woman with a soft, naïve and sensitive heart. Some people have this charismatic way of holding you spellbound with their words and the thoughts expressed by those words. She was one such. Kamala Das wrote of love, and all aspects of love including that of the body. Since malayalis do not have sex, reproduce via divine conception wonly and have no impure thoughts whatsoever in their holy minds, her poetry was often called filthy and not fit for the ‘faimily’. Besides, she was a woman. How dare she!

She wrote in English too. Her poetry has such power and elegance that it affects everyone who reads it in some way or the other. The recurring theme was relationships and this is one example.

She opened up too much, in my opinion. People found a perverse pleasure in reading about her pain. She was a woman who reveled in her womanhood and yearned for the companionship of a man, albeit too openly for the deeply conservative and hypocritical society that she was part of. Foolish. So foolish. But so damn brave, in spite of the fact that she let scathing comments and criticisms get to her. So much so that she had to seek refuge in religion and proclaim openly to the world that finally she feels protected and wanted. Again, the world guffaws. Served her right, didn’t it? The woman should have known her place.

A sensitive woman who wanted to be protected by a strong man who loved her. A woman who searched for that elusive feeling of safety and being cared for. A woman who felt everything too much. Too much to hold back inside her, so much so that she had to express it somehow and she wrote without censoring herself or being hypocritical. She paid the price. This is what happens to malayali women who have the audacity to desire for the kind of love like how it’s meant to be.

She is dead. I guess she will finally be at peace now.

Late to Bed and Late to Rise

I have not been writing much of late, or doing anything productive other than doing inane facebook quizzes. Maybe writing early in the morning will help. Or even waking up earlier than I do. But god help me, I don’t think I will ever master the art of waking up early enough to smell the grass and step on the dew and actually see the sun rise. Not saying that this has not been done, but mornings have always been a terrible ordeal for me.

Being a night person has its advantages if one chooses to use it wisely. Maybe as students it was better to stay up late and cram for an exam at the last minute. But what good can possibly come from staying up late to watch TV? Some argue that sleep/wake pattern is one of habit, I beg to differ. There seems to be an inner clock inside us that keeps its own time, and perhaps it is like this – the clock itself allows for a plus or minus difference of ‘n’ number of hours to allow the body to synchronize itself to the sleep/wake pattern of the days. Some people might have a lower margin and some might be blessed with a wide berth. I think I am one of those with no margin at all. I have struggled to wake up at unearthly hours when I was a student to go for tuition classes. By unearthly I mean 6 o’ clock, which is regular wake up time for many. I have done this time and again and forced myself to make it a habit, but to no avail. If I woke up early, rest assured I’d feel groggy and sick the entire day, and it had nothing to do with the fact that I stayed up late, because in an attempt to rise and sleep like normal people I even started going to bed very early, but I still had to struggle to get out of bed in the morning.

This association with the night also leads me to do silly (endearing, gah!) things like choosing pseudonyms which have some sort of link to night and all things nocturnal. It suits me in more ways than one, my real name itself means ‘The Night’.

Though staying up late  has its own charms, one might tend to get bored of that, like I am at the moment. Waking up early in the morning can be a very pleasurable experience I imagine. I can wake up early provided I get to sleep after sunrise for at least a couple of hours. For me, deep sleep is always around 5-8 o’ clock and if that is disturbed I have to compensate for it somehow. I have woken up at 5 o’ clock at odd occasions and the sights I have seen whenever I could bring myself to do so have been quite rewarding.

When I was a little girl, we used to go to Madurai during the summer vacations to stay with my uncle and aunt in Kilpauk Garden Colony, a tiny little residential area with blocks of flats and dry red earth which emitted clouds of red dust as cars and motorcycles plied the roads. Waking up early in the morning in Madurai is one of my most cherished memories still.

Early morning brings with it smells and sounds and even sights that are normally not seen. While the same can be said about night too, the sights in the morning are somehow more comforting to the spirit while those in the night could tend more towards agitating or exciting.

There were a lot of Tamil Brahmins in the colony and invariably, all of them woke up early in the morning. As the strains of Suprabhatam made its way through the still, heavy morning air, it would also be permeated by the smell of kerosene stoves lighting up and that of fresh Bru coffee.

The lady who lived in the ground floor had the luxury of a tiny piece of courtyard and she used that small patch of land exceedingly well. Every morning, she would wash the courtyard with water, sprinkle water over it and sweep it away with a broom, then proceed to draw the most amazing and intricate kolams that I have ever seen. Her hair dripping wet and covered with a towel, a cotton sari with thin golden border, the anklets that chimed as she moved.

Alas, such sights are privy only to the early risers of the world. The rest of us pay the price.

Santhosh Madhavan

Santhosh Madhavan is a self-styled godman who indulged in his favourite pastime of sex with minors and making pornographic CD’s of his various perversions. He was arrested recently following a complaint made by a lady whom he swindled of cash, the investigations invariably led to his other activities and seizure of CDs and other evidence of fraud.

He called himself Swami Amritachaitanya, grew his hair long and wore saffron. In a supposedly enlightened state with 100% literacy rate, this godman found many followers. It is just confirmation that outward literacy and comforts wrought by the gulf are ill equipped to drill some common sense into the average malayali’s head.

Again, this case is so popular because of its sexual flavour and the alleged involvement of the movie industry as well. There are so many other self styled god men and women who have no difficulty in attracting followers by thousands. I have been flabbergasted by the extreme faith and devotion that is shown to a certain hugging lady by even very well educated, erudite individuals.

And this happens in India, the land where spirituality is the norm. It raises serious questions as to what an average person’s idea of spirituality really is. We have countless religions and a god for almost everything. There is a god for creation, for destruction, for healing, for removing obstacles … out of the 33 crores of gods in hindu mythology alone, I’m sure gods would have to share tasks to keep themselves occupied.

Yet, there is some inherent sense of hollowness within this so called spiritually enriched society that proves fertile ground to such scum of the earth to profess themselves as godmen and women and people seem to be either happy to be conned or they do not seem to mind.

I wonder if there is going to be any solution for this. I fear not. As long as there are societies, those societies will always have intelligentia-castes and sub-castes. Intelligence itself will always be looking for ways to improve itself, either by its own merit or by exploiting the lesser species. Finally it all boils down to individual vs the collective, doesn’t it?

Can earth evolve to a society of self-aware individuals who are capable of co-existing? Doubtful. Possible? Nopes. The varied dynamics of social interactions are too tangled and impure to lend themselves to sufficient cleansing and simplification which could lead to a society of Buddhas.

The New Vodafone Ad

 

They are called Zoozoo’s, apparently. I don’t know why, but they are kind of cute and Vodaphone has been extremely successful in this campaign which is evident from the fact that quite a lot of zoozoo clubs and groups have mushroomed online.
I think using zoozoos and such characters engage the customers more or at least as much as using a celebrity for endorsement. Having said that, I also hasten to add that if the intention is to convey certain abstract qualities like Elegance, Quality, Integrity etc. that need to be associated with the brand, celebrity endorsements are better.
The Zoozoos are providing some entertainment in any case. They do stand out and there is clear brand recall (I say this because I am normally bad when it comes to recalling the brand even when the ad is great. But this one screams vodafone in my head).
The characters are actually human beings wrapped in foam and cloth, how’s that for an economical ad shoot?

They are called Zoozoo’s, apparently. I don’t know why, but they are kind of cute and Vodafone has been extremely successful in this campaign which is evident from the fact that quite a lot of zoozoo clubs and groups have mushroomed online.

 

I think using zoozoos and such characters engage the customers more or at least as much as using a celebrity for endorsement. Having said that, I also hasten to add that if the intention is to convey certain abstract qualities like Elegance, Quality, Integrity etc. that need to be associated with the brand, celebrity endorsements are better.

 

The Zoozoos are providing some entertainment in any case. They do stand out and there is clear brand recall (I say this because I am normally bad when it comes to recalling the brand even when the ad is great. But this one screams vodafone in my head).

 

The characters are actually human beings wrapped in foam and cloth, how’s that for an economical ad shoot?

Some links:

http://www.labnol.org/internet/making-of-zoozoo-ads/8685/

http://www.youtube.com/watch?v=cGqndA5F3i8

http://blogs.livemint.com/blogs/lounge/archive/2009/04/30/vodafone-zoozimps-on-facebook.aspx

Make Your Own TOONS

Any aspiring cartoonists out there? Do you have a funny bone in you that is cleverly hidden under several layers of fat? Have you been terrified of wielding the pen, or pencil as the case maybe, lest your ill formed scribbles boo at you and cuss you for creating them severely handicapped and with multiple mutilations?

Rejoice fellas, rejoice. Go visit the a..m..a..z..i..n..g   TOONDO.

No seriously. DO. GO.

If you have an internet connection that is fast enough I daresay this is the place to be. Now I am no cartoonist, just to clarify things. My talents, though incredibly multifarious, has never seriously breached the extreme talent and self awareness that are required to spot the funny in the mundane.

Nonetheless, I have occasionally had certain lukewarm flashes of inspiration which has made me chuckle, and have often wished to freeze certain personal moments and experiences in some form other than writing. Photographs, videos, toons.

Scrapbooking is also a good bet, if you have a fair number of photographs which could do with a bit of journaling. There are several digital scrapbooking sites out there making a good deal of money. They give out freebies too. I intend to write more on scrapbooking. Later.

But Toondo, is too good to give a miss. Even if you cannot draw for nuts, you should take a look.

I am going to put up my astonishingly funny toons up here – Noire Toons.

Pliss to indulge.

Annoying Online Habits

Okay, I have a problem. A huge problem.

I spend too much time online. Productively or not is debatable. But the fact is I do spend a lot of time online. On other blogs. Awesome ones. Dripping with awesomeness like Problogger, Copyblogger, Zen Habits and several others. I learn, yes, I learn, but when do I stop and practise what I learn?

Another more annoying habit piggybacks onto the first one. I open all the links. I am a sucker for cleverly drafted headlines that lure me with that subtle hyperlink. It beckons. Ooh. And I go. And the new page has even more of those seductive sirens. Ooh. And I can’t help myself.

I heard ‘Viral’ is the new buzzword in marketing, especially in blogs, basically implying that your website/blog/whatever markets itself. Heck, HYPERLINKS are the ones that are viral. Cunning little devils.

So many blogs, so little time!

Swine Flu

To be honest I haven’t been keeping track of the latest epidemic that everyone seems to be terrified of, the swine flu. The buzz does not seem to be dying down and I see quite a few news items and articles on the flu popping up here and there. Besides, I’m also down with flu and though I’m not a pig, my sympathies are with them at the moment. My flu is a result of an overenthusiastic stint at the treadmill with the explicit intention of not becoming a pig, so either way I’m pretty sure what I have is not pig flu. Anyway, I tried to do some basic research on why people are worried about er… pig cold and here’s what I came up with.

To begin with, swine flu indeed is influenza infecting pigs. Since us humans are voracious pig eaters, the virus that escape the cooking process are transferred to the human body. And it’s no wonder that meat is not cooked properly what with the food connoisseurs insisting that ‘rare’ is perfectly cooked, I can only wonder why, I like my meat well done, thank you. Apparently human influenza can infect pigs too, so it stands to reason that if I went near a pig with a cold we could possibly infect one another.

The recent outbreak was first detected in Mexico and when people started dying the officials took notice. Several countries are now screening visitors returning from infected areas and some have banned pork product imports. Once a human contracts the flu, it can be transmitted to another human much like the common cold.

Prevention of the flu is obviously by avoiding hogging pig for some time at least and taking standard precautions like washing hands with soap, using disposable tissue while coughing and not using the same to wipe your face or eyes, avoiding being sneezed on or sneezing on someone in public etc. And not to venture out with the Midas touch if you have the flu.

Apparently, in the UK, swine flu leaflets are being distributed to homes. Since the virus is of a new strain, it is very much advisable to be wary, all jokes apart. The symptoms are similar to normal influenza – fever, sore throat, stuffy nose, body ache etc.

Say, I wonder if I should go get checked. But I don’t eat pork!

Permission Marketing and Blogging

Seth Godin gave away the first four chapters of his book – Permission Marketing, when he wrote the book 10 years back. He talks about how increasingly difficult it is to get the attention of the average customer amidst all the clutter of information and suggests getting the prospective customers permission first and then marketing directly to them.

There is too much information to process today. It’s impossible for any given person to even skim through all the information that is available to him on a daily basis and I am talking about info on only the specific categories that he is interested in. I have been experiencing this first hand for the last few days while researching about blogging and the topics that I am interested in blogging about. There are so many really good blogs about all these topics and my RSS Feed is constantly overflowing with new stuff that comes in. If I spend all day reading when do I write? And if I don’t read how do I write about topics that are relevant? The simplistic answer to the problem would be to focus the attention on a limited number of blogs or information sources, but it is a tough job to shortlist because the quality of content is amazing in so many of them.

If you relate blogging with Permission Marketing, delivering content via subscriptions is indeed a form of Permission Marketing. When I signup for a blog via its feed I am explicitly consenting to being sent information. If it is a niche blog, a smart blogger can then use the subscription base to then selectively market, if the primary purpose of establishing a blog is to market a product or service.

I wonder how many blogs really start with a business end in mind. Were all those money making blogs, which are really prime examples of permission marketing, created with the explicit intent of generating an income source or did they just evolve to their present states.

The World’s Best Job – Ben Southall

Apparently the world’s best job is taken! Blog Herald says that it’s the ‘best blogging job’, but I would go a step further and agree with the promoters, it is ‘the best job in the world’. Live in the beach house for 6 months with the girlfriend, feed the fish, clean the pool, explore and rediscover the Great Barrier Reef. Log on to the internet once in a week, and blog about it. And get paid $100,000 for the arduous undertaking.

Congratulations to Ben Southall for this once in a lifetime opportunity. This seems to be his regular blog, but I presume he will be blogging about his dull caretaking routine elsewhere.

Wish I had seen the job posting, I’d’ve given the Brit a run for his money. Hyuk! Hyuk!

Bachchan Family Voting with Middle Finger

We need to have them, don’t we? Our Kings and Queens. The society as a whole somehow is seen to lose its very identity if there isn’t a single face to represent it, and though more often than not the face that is supposed to accurately represent the people behind it ends up passing off its own features as that of the group, most societies can hardly bear to think of existing without having a king and queen of its own.

The whys and wherefores are not to be taken lightly and therefore I do not intend to mix it with this post. The reason why I write this today is because I am outraged at the Bacchan family’s audacity to pose for a photograph with their middle fingers up in the air with the voters ink daintily dabbed on the fingernails. And this is the family that is hailed as the ‘first family of bollywood’, is that correct? Such are the people whose actions we follow and hold in high esteem?

Now as individuals and within the family, they have every right to snobbery and to give the middle finger to each other. But just what they are trying to convey by posing as a family giving a finger to the rest of the world is beyond me.

Such are the people whom the world sees as the some of the faces of multifaceted India.